Fiat Chrysler Automobiles said it has teamed up with U.S. internet giant Amazon to start selling cars online offering an additional discount.
Initially only Italian buyers will be able to purchase their cars with a simple click online and the offers on Amazon.it will be limited to three models — the 500, the Panda and the 500L.
FCA said the choice was deliberate because the Panda is Italy’s biggest selling car, while buyers of the 500 and its larger 500L version embody the young and adventurous nature this initiative is trying to appeal to.
So, after making their clicks online, buyers will be contacted by Amazon to decide on a dealer where they can finalize their purchase and pick up the car. The vehicle should be ready within two weeks of the initial click.